Digital marketing course is the best and trending way of marketing nowadays. it is all about reaching customer via various digital channels like search engines, social media, email and many more.
Digital Marketing Course Details – Eligibility, Fee, Duration, Syllabus, Career Options, Jobs & Salary and many more.
Do you have a zeal to market any kind of website? Are you in search of How to get success in business via marketing techniques? Then, here is the best answer to all of your questions. Yes, after doing deep research we came to know that the world is rounded by the digital era and everything is operating via digital media. To accomplish all these works without anyone’s help, you have to go through with the course called Digital Marketing.
We have worked on Digital marketing course details for helping all enthusiastic Students and Marketing Employees. Find the complete information about digital marketing courses such as what is digital marketing course, course type, eligibility, Digital marketing course duration and fees, career options, jobs, institutes that offer digital marketing course, salary, DMCA certification details, etc. Get all details regarding Digital India Course from this page without any late.
Digital Marketing Course Details
- 1 Digital Marketing Course Details
- 2 What is Digital Marketing Course?
- 3 Digital Marketing Syllabus, Modules, Outline, Curriculum
- 3.0.1 Digital Marketing Fundamentals
- 3.0.2 Website Planning and Structure
- 3.0.3 Facebook Marketing Fundamentals
- 3.0.4 Facebook Ad Campaigns
- 3.0.5 Google Adwords
- 3.0.6 YouTube Marketing
- 3.0.7 Google Plus for Business
- 3.0.8 Integration with Website
- 3.0.9 Google Analytics and Webmaster Tool
- 3.0.10 Search Engine Optimization
- 3.1 Institutes Offering DMCA Certificate Exam Course
- 3.2 Specializations on Digital Marketing Course
- 3.3 Digital Marketing Career Options
- 3.4 Salary Details for Digital Marketing Certified Associate (DMCA)
The following table contains the basic information about Digital Marketing Course contents. You will find a detailed explanation for each of your doubts in the below section of this page. So, check out this article and know all about the DMCA certification.
|DMCA Full form||Digital Marketing Certified Associate|
|Eligibility & Requirement||Minimum Graduation|
|Fee Offered||Rs. 36,000|
|Course Type||Certified Exam|
|Starting salary offered||Rs. 12,000 to 15,000 per month|
|Advance Courses||Advanced Web Analytics, Advanced SEO, Advanced Social Media|
|Employment opportunities||Digital Marketing Manager, SEO Executive, Social Media Marketing Expert in Startups, Mid-level & MNC Companies|
What is Digital Marketing Course?
Digital marketing is the best & trending way of marketing nowadays. It is all about reaching customers via various digital channels like search engines, social media, email, and many more. Digital Marketing course content will make sure you master the art of online marketing by reaching your target audiences in a more powerful and accurate way through several digital channels, to impress and engage with them for converting them to customers. It helps you to develop and manage marketing techniques for your company website. You will be certified by DMCA certification after completing the digital marketing course. The DMCA full form is Digital Marketing Certified Associate. Interested candidates can also pursue Digital Marketing Diploma Course.
for a Digital Marketing Course
- Any minimum graduate students who had an interest in the digital marketing side can go for this digital marketing course content and can take a certified exam.
- Candidates should get the required skills to begin a career in the digital marketing field.
- If you want to eligible for the UG course in DMCA, you should clear 10+2 or equivalent from an acknowledged university or board.
- For the candidates who are interested to do PG in Digital India course, must be a graduate and clear 10+2+3 from a recognized university.
Top Entrance Exams for Digital India Course
None of the individual entrance exams are directed for admission to Digital Marketing as it is termed under MBA and BBA. But here we have shared some of the major entrance exams one can look for admission to Digital Marketing/ BBA or MBA in Marketing are:
|PG level exams||UG level exams|
Digital Marketing Course Duration and Fees
From this module, you will find the details of Digital marketing course duration and fees. This information will be useful for you to choose the correct institution and start your learning about the Digital India Course.
Digital Marketing Course Duration
DMCA certified course duration is three months. Digital Marketing Course Duration may also vary from 3 months to 6 months depends on your chosen online certification course or private institutes such as DigitalVidya, Uedmy, UpGrad, etc.
Fees for Digital Marketing Course
Digital marketing course fees can differ from one institute to another. In India, there are various institutes offers digital marketing courses after 12th. The estimated digital marketing course fee is about 35,000 rupees for DMCA certification.
If candidates are taking a digital marketing course as an academic program, there also fees that might be varied from one institute to another. Institutes will set up the course fees depending on the following factors:
- Type of Institute (Government, Private, Aided, etc)
- Location of the college
- Status and Rating of the college
Well, Government colleges will charge low fees for digital marketing courses. Whereas private colleges charge average digital marketing course cost, which could be in the range of 60-100K per semester.
Digital Marketing Syllabus, Modules, Outline, Curriculum
Aspirants must have knowledge about what they would learn after opting for the digital marketing course. So, before getting enrolled in the course, candidates should aware of digital marketing syllabus and exam concepts. Hence, we have provided the following table for you to check the whole syllabus of a Digital Marketing Course. Have a look at the digital marketing course contents before you enroll in any of your chosen institute:
Digital Marketing Fundamentals
|Marketing v/s Sales||Marketing Mix and 4 Ps|
|What is Digital Marketing||Inbound vs Outbound Marketing|
|Content Marketing||Understanding Traffic|
|Understanding Leads||Strategic Flow for Marketing Activities|
Website Planning and Structure
|Core Objective of Website and Flow||One Page Website|
|Strategic Design of Home Page||Strategic Design of Products & Services Page|
|SEO Overview||Portfolio, Gallery and Contact Us Page|
|Call to Action (Real Engagement Happens)||Designing Other Pages|
|Strategic Design of Pricing Page||Google Analytics Tracking Code|
|Website Auditing||Designing WordPress Website|
Facebook Marketing Fundamentals
|Profiles and Pages||Business Categories|
|Creating Facebook Pages||Page Info and Settings|
|Facebook Page Custom URL||Invite Page Likes|
|Featured Video||Pin Post and Highlights|
|Scheduling Posts||Facebook Events|
|Reply and Message||Facebook Insights Reports|
|Competitor’s Facebook Page||Ban User on Facebook Page|
|Connect with Twitter|
Facebook Ad Campaigns
|Organic v/s Paid||Defining Ad Objective|
|Performance Matrix||Ad Components|
|Designing Creative Image||Facebook Ad Structure|
|Setting Up Facebook Ad Account||Create Ad – Targeting|
|Create Ad – Budgeting||Page Promotion|
|Content and CTA||Boosting Page Posts|
|Create Ad – Creative||Video Promotion|
|Similar Ads and Audiences||Tracking Pixels Code|
|Remarketing – Website Visitors||Custom Audiences – Look-Alike|
|Custom Audience – Saved Group||Managing and Editing Ads|
|Ad Reports and Ad Insights||Billing and Account|
|Facebook Advance Strategies|
|Facebook Business Manager||People, Pages, and Roles|
|Ad Accounts Configurations||Ad Agencies and Assigning|
|Shared Login for FB Business A/c||Power Editor|
|Email Targeting on Facebook||Facebook Offers|
|CTA on Page||Posts for Location|
|Understanding Adwords||Google Ad Types|
|Creating Ad Campaigns||Pricing Models|
|Creating Text Ads||Creating Ad Groups|
|PPC Cost Formula||Bidding Strategy for CPC|
|Ad Page Rank||Keywords Control|
|Adwords User Interface||Remarketing Rules|
|PPC, CPM, CPA||Bidding Strategy on Location/Schedule/Devices|
|Conversion Tracking Code||Designing Image Ads|
|Creating Animated Ads||Youtube Video Promotion|
|Remarketing Strategies||Keyword Planning|
|Remarketing Tracking Code||Linking Google Analytics|
|Designing Remarketing Images||Shared Budget|
|Video Flow||Branding Watermark|
|Google Pages for YouTube Channel||Verify Channel|
|Webmaster Tool||Associated Website Linking|
|Custom Channel URL||Channel ART/Links/Keywords|
|Featured Contents on Channel||Channel Main Trailer|
|Uploading Videos||Uploading Defaults|
|Channel Navigation||CTA – Annotation|
|CTA – Extro||Managing Messages|
|Redirect Traffic to Website||Post Upload Enhancements|
|Live Broadcasting||Managing Playlists|
|Managing Comments||CTA – Cards for Mobile|
|Monetization with Adsense||Paid Youtube Channel|
|Channel Analytics||Real-Time Analytics|
Google Plus for Business
|G+ Pages Ranks Higher||Google Plus Profile|
|Social Relevance to G+ in Adwords||Google + Company Page|
|Adding Contact Links||Utilizing +1 Button|
|Managing Circles||Posting Contents|
|Google Hangouts||Google Local Business|
|Sharing G+ Buttons on Website||Hashtags and Mentions|
|Review and Testimonials||G+ Mobile App|
Integration with Website
|LinkedIn, Twitter and Pinterest|
|Creating LinkedIn Account||Updating Contact Information and Links|
|Designing Profile and Summary||Managing Connections|
|Advance Searching||Endorsements – Publishing and Receiving|
|Creating a LinkedIn Company Page||Updating Products and Services|
|Creating Showcase Pages||Engaging with Updates|
|Running Paid Campaigns||Recruitment through LinkedIn|
|LinkedIn Groups||LinkedIn Mobile App|
|Marketing on Twitter & Pinterest|
Google Analytics and Webmaster Tool
|Web Analytics||Integrating with Website|
|Measurement Metric||Accounts and Profiles|
|Analytics Reporting||Sorting, Filter and Time Chart|
|Audience Segmentation||Traffic and Behaviour Reports|
|Remarketing Audiences||Goals and Conversion Reports|
|Developing Intelligence Report||Google Webmaster Tool|
|Setting up Tool for SEO||Adding and Managing Assets|
|Integrating Webmaster Tool||Site Map and Site Links|
|Search Traffic and Links||Google Indexing|
|Managing Crawl Errors||Managing Security Issues|
Search Engine Optimization
|Understanding SEO||SEO Keyword Planning|
|Meta Tags and Meta Description||Website Content Optimization|
|Back Link Strategies||Internal and External Links|
|Optimizing Site Structure||Keywords in Blog and Articles|
|On-Page SEO||Off-Page SEO|
|Local SEO||Mobile SEO|
|eCommerce SEO||Optimizing with Google Algorithms|
|Using the Webmaster Tool||Measuring SEO Effectiveness|
Institutes Offering DMCA Certificate Exam Course
- IMRI – Internet and Mobile Research Institute
- Digital Vidya
- Learning Catalyst
- Digital Academy in India
- Webnext Solutions
Specializations on Digital Marketing Course
- Email Marketing
- Search Engine Optimization (SEO)
- Web Analytics
- Mobile Marketing
- Search Engine Marketing (SEM)
- Inbound Marketing
- Growth Hacking
- Social Media Marketing (SMM)
Digital Marketing Career Options
It may be startup, mid-level or top MNCs, no matter whatever the size of the company, everyone are opting a digital marketing techniques to attract their customers. So, companies are starting online marketing or internet marketing methodologies for enhancing their branding. As there are various job opportunities for DMCA certified candidates. Below we have given a list of job designations that candidates can fit after taking a digital marketing courses.
Opportunities for Digital Marketing Certified Candidates
- Content Marketing.
- Search Engine Marketing (SEM)
- Search Engine Optimization (SEO)
- Social Media Marketing (SMM)
- Web Analytics.
- Email Marketing.
In What Job Designations did DMCA Certificate Holder may fit?
- SEO Executives.
- Search Engine Marketers.
- Social Media Marketing Experts/Specialists.
- Content Writers.
- Content Marketing Manager.
- Digital Marketing Manager.
- Inbound Marketing Manager.
- Conversion Rate Optimizer.
Salary Details for Digital Marketing Certified Associate (DMCA)
By learning digital marketing courses, you can get more profits not only in India across the world because it is one of the most trending courses in the software industry. So, DMCA certification holders can get a huge salary in any of the designations.
Beginning Salaries offered for Digital Marketing Employees
The candidate who did their graduation and willing to search for the job in the digital marketing field will get the starting salary from the range of 10,000 to 15,000 INR. If you get experience in all modules of digital marketing course then you may get a 30-60 percent hike to the present salary.
Wages of DMCA Certificate Holder
Digital Marketing Certificate holder earnings will be about 90,000 to 1 lakh INR. According to their skills & experience, they may get more than a lakh per month. Besides, digital marketing candidates are getting an equal range of salaries compared to software candidates.
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