What is SEO – Complete Guide.
SEO is the best way to bring traffic to the blog or website. You can also say in simple language, that the easiest way to make a blog a success is Search Engine Optimization.
Because if your blog post will be at the top of Google search engine, then you will get more clicks on it. With which your online earnings will also increase with your blog traffic, ranking, and this is possible only when whom do you call SEO? You will get to know this very well. And will apply it on my blog. So I will tell you about it in full details. With which you can learn search engine optimization very well. As such, you must have seen when we search a keyword on Google, there are many results show. But visitors will click more on the same result which is at the top. And at the top of the search results page is the same post in which SEO is done well.
What is SEO?
The full form of SEO is search engine optimization. That is to optimize the content of your site and site for the search engine. So that your blog post comes to the top of the search result page.
Suppose you have written a post by doing keyword research, what is SEO then now you definitely would like that your keyword came to the No 1 position of all popular search engines like, Google, Bing or Yahoo. And this can only happen when you do SEO on your blog well.
If in simple language, It means that all the activities we do to show your online content by a particular keyword in the top on the search results page are called SEO.
How does Search Engine work?
Search engines like Google and Bing use Bots to crawl web pages. Which collects information about the page from every site and puts them in the index.
Algorithms then analyzes the index page and determines in which query the page is shown on the search result page.
Why is SEO required for a blog?
You must have understood its meaning. Let us now know why it is important to do It on a blog?
After starting blogging, even if you do not publish very high quality post. If you do not do SEO for your blog, then your blog will not be visible on the search engine.
And if you write a post on the keyword, if it does not appear on the search result page, then how will visitors come to it?
With the help of It, you can tell the search engine about your post, on which keyword you have written the post. The search engine will easily store your content on its database.
And whenever your keyword and its related keyword search will be on the search engine, then it shows your blog on the search engine results page (SERPs).
To reach the content of your blog to the people, you have to understand the techniques of Search Engine Optimization. Due to this, you can show your blog to as many people as possible. And can easily bring Organic visitors to your blog.
Benefits of SEO
You must have understood why SEO is important for blogs. Let us now know about the benefits of Search Engine Optimization.
1) With This, your blog starts appearing on Google and the rest of the search engine.
2) Proper SEO posts get high rank in SERPs. And it has the rank of the blog, Domain Authority and Income High.
3) Organic visitors will increase on the blog.
4) Blog will get high quality dofollow backlinks.
5) Those who come from search engines will also share your post on social media.
Which will also get traffic from social media on the blog
6) Blog earning will be good.
Types Of SEO In Hindi
There are many types of SEO like,
Technical SEO
On Page SEO
Off Page SEO
Mobile SEO
Local SEO
But among these, the most important are Technical, On Page and Off page SEO. And every kind of SEO is done in different ways at different times.
Technical SEO
In this, we make our blog SEO Friendly. And the goal of doing technical seo on the blog is just that, Search Engine Crawlers can Crawl and Index your blog without any problem.
Technical seo is done on the blog to tell the search engine about your blog.
Below, I will tell you in a few points what we have to do in this. Which you will be able to understand well, how Technical SEO is done on the blog.
Check and Optimize Robots.txt file which the search engine can access your website in the right way.
Add and Verify your domain on Google search console.
Create a sitemap and submit it to the Google search console.
Optimize the URL Structure of the blog.
Follow SEO Friendly web design. That means make the blog design SEO friendly.
So now you have understood what is Technical SEO in Hindi and how to do it. Let us now know what is on page and off page seo and how are they done on the blog.
On-Page SEO
Whatever you optimize within your post, they come in on page SEO Factors like, Sitemap, Keyword, Website speed, Title tag, Meta description, Image Alt tag, Internal links, Bold important, Post heading, Post length, Site How to do Design etc. On Page SEO? This is something every blogger should know well. Because It you can increase organic visitors to your blog from the search engine. Also, with on page optimization you can also make your blog popular in a very short time. Below you will find some such best It techniques I will tell you about And it is very important for every blogger to follow them properly. Blog Loading SpeedWebsite loading speed is very important. Your blog should be open in 2, or 3 second only. Otherwise your visitors will go to any other sites. To make the blog fast loading, you should use the simple and fast loading theme on your website. Use less Ads, Widget, Popups, which will make your blog loading speed fast. And to check the loading speed of your blog, you can use Gtmetrix, Pingdom free tools.
Blog Navigation
Use the navigation on your website to see the blog or to go from one page to another. Which both Google and visitors can see your site well.
What Is Keyword In SEO
Title tag
Make the title tag of blogs or websites always attractive. A good title tag increases your blog’s CTR (Click Through Rate). And don’t add more than 60-65 words on the title.
Permalink
The URL of the post is permalink, and the post’s permalink should always be clean. So what is the search engine bots on your post? It should be easy to understand.
As you may have noticed, some posts have URL domain name / p = 34533. And such URLs are not SEO friendly.
So you always add short and clean permalink. Like, myhindinotes / seo-kya-hai. And don’t forget to add keyword on permalink.
Mata Description
A short description of the post has to be written on the Meta Description. Which makes it easier for the search engine to understand your post. And you get a good position on the search engine.
Alt tag
You will know what the value of the image is on the post. But are your images SEO friendly?
To make photos seo friendly, one has to use image tags, Rename, and Alt tags on images. With which you will get some traffic from your blog’s images too.
Interlinking
Interlinking makes your post’s ranking good. And it helps in reducing the Bounce Rate of the blog.
But in interlinking always add related keywords only. And never add unrelated links.
Otherwise, the rank of your post being good will get worse.
High Quality Content
Content is king. The more high quality posts you write, the more visitors will like your blog.
So always share the post with complete information. And never copy from any blogger’s blog. And follow the Search Engine Guidelines properly.
And to write a high quality content, you add the keyword to the post very well. And use Long Tail Keyword on the post.
Then make the headings also Attractive with LSI keyword, and nice. Because when search bots crawl your blog, it also checks the headings.
So the title of the post is H1, in the rest of the place you add H2, H3, H4 headings.
This was the way to do On page seo. So let’s now know about Off page Seo.
Off-Page SEO
It is opposite to the on page. Meaning what they optimize inside the site, what they promote outside the on page or site is called off page SEO. Below, I will tell you about some of the best off page seo techniques. Which is very important to follow. Submit the Search Engine Submission blog to popular search engines like Google, Bing or Yahoo, Baidu. Blog Directory Submission is a blog directory submission site with many such high PRs on SitesInternet. Where you can create high quality backlinks for your blog by submitting your blog. Bookmarking Sites There are many social bookmarking sites where you can share your blog post. For example, on Indiblogger, stumbleupon, Digg, Delicious sites, you should share your blog post. And bring visitors to your blog from bookmarking site.
Social Networking Site
Social sites are a great place to promote blog for free. To increase social traffic on blogs, you create accounts, pages, and groups on social sites. And share your every post.
Forum Posting
Why don’t you start blogging on any topic. You will find forums from every topic, join them and answer questions from visitors. And add a link to your blog on it as well.
Classified Submission
There are many such free classified sites on the Internet, where you can advertise your websites.
Some popular classifieds sites like, Olx, Quikr, Click. Promote your websites on in etc
Question and Answers Sites
Join popular question and answers sites like, Quora, Yahoo questions and ask questions on your topic related topic. Also give answers to other questions and also promote the link of your blog.
Blog Commenting
You should comment on the blog related to your blog and also add a link to your website on the comments box. You will also get high quality backlinks for your blog and regularly some new visitors.
Guest post
You can also increase the traffic of your blog by writing guest posts on related blogs of your blog. And guest post is the best way to create Dofollow backlink on blog.
Just write High Quality & SEO friendly post for this. And post a guest on the related blog of your niche.
So this was the way to do Off-Page SEO, apart from these you can also increase the visitors of your blog by sharing images of your blog posts on photo shearing sites or by pinning them on Pinterest.
Black Hat vs White hat vs Gray hat SEO
People like to do every work in different ways. Just as some adopt the right methods, some work by adopting the wrong methods.
Black, white and gray hat SEO is also the same trend.
Black Hat SEO
Many beginners feel that Black hat SEO is a SEO of a spring.
But black hat seo means, it is just a word. Any activities that are used to trick the search engine algorithms are called Black Hat SEO.
Or if we say in simple language, if we try to rank a content against Google Guidelines on the search engine, then you can say it with a black hat.
And your blog will be ranked low with black hat SEO techniques. In addition, you will also have to be banned from google search result.
So do not ever follow Black hat seo.
White Hat SEO
This is opposite to the black hat seo. That is, when we apply any SEO tips to a content to rank it high on the search results page by following Google webmaster guidelines, it is called white hat seo.
And in the long tram blogging, you will always have to follow white hat seo.
What is Gray hat SEO?
When you optimize a content by seo both black hat and white hat to get high rank on search engine, it is called Gray Hat SEO.
And gray hat seo techniques can also rank your blog down. Therefore, it would be better if you avoid it too.
Black Hat SEO Vs White Hat In Hindi
SEO Basic Terms
SEO is a very big thing and to understand it well, you should know about all the trams.
In the below, I will tell about some important SEO terms, which every blogger must know.
Pagerank: Pagerank is ek Algorithm. Which Google uses, which are the most important important pages on the web, and to see how many rank it is.
Backlinks: These are the links that come to your site from other sites. And the higher the site’s dofollow backlinks, the higher the search ranking of web pages improves.
Keyword Density: The number of times Keyword has been added to a blog post, its percentage is called Keyword Density. And density is very important parts in seo.
Keyword Stuffing: Like keyword density is very important for SEO. But if a keyword is added more than necessary, then it is called keyword stuffing. And this is the first step of black hat seo.
Robots.txt: Robots.txt is a file. Using this, it tells the search engine boots how the structure of your websites is.
Title Tag: Title tag means the title tag of web pages. And this is very important in SEO.
Meta Tags: Through its use, the search engine gets to know that your post is about keys.
SERPs: SERPs have full form search engine resul
t pages. And it shows the same pages which are search keyword and its relevant on Google search engine.
Anchor text: anchor text is the text of the backlink. And it is a clickable text. If you add keyword to it, then you have more profit in seo.
Search Algorithm: With the help of Google Search Algorithm, you can find which web pages are relevant. Minimum 200 Algorithm works in google search algorithm.
Is Internet Marketing and SEO the same?
No, Digital marketing and Search Engine Optimization is not the same. And there is a lot of difference between the two.
There are many parts of online marketing
One of which is SEO
And this is a tool which makes it easy to do Internet marketing.
What is the difference between SEO and SEM?
The biggest difference between SEO and SEM is that search engine optimization It is an important parts of SEM (Search Engine Marketing).
Let us know the difference between the two.
It is a way through which the blogger optimizes his blog in such a way that he can easily rank the blog content in the search engine and bring it free traffic to his blog.
SEM is an online marketing process through which blogs can be shown more in the search engine.
Due to which the traffic on the blog will be available whether it is free or paid traffic.
What is Organic and Inorganic Result?
On the Search Engine Result page there is a listing of two categories Organic and Inorganic.
In which we have to pay for inorganic listing.
And the organic listing is free, and for this you will read this.
Final words
Without SEO, you will never get organic traffic for your blog. So a new blogger should never ignore it. With search engine optimization, your blog’s earning traffic, ranking, everything is good.
But always remember if you want to become a successful blogger then do not ever follow Black hat seo. And always follow the white hat seo.
In the end I hope you understand what SEO is, now you must have understood. But still, if you have any question in your mind, then tell it on the comment box below. I will be happy to help you.
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